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Nike - Boogie Down Bronx Run Club
Project type
Branding and print assets
Date
June 2023
Location
The Bronx, Ny
NIKE NY & The Boogie Down Bronx Runners Club
are partnering to create a day for runners and non-runners to gather in the pursuit of feeling good together.
WORD will work alongside NIKE to develop and execute an experience that feels community centered and unique to the bronx while driving foot traffic to the nike unite door in bay plaza mall AND encouraging nike app sign ups.
This is a moment to showcase how the Bronx comes alive in the summer through the lens of this intergenerational run club.
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