SNIPES 313 DAY

As we aim to launch the 313 Day Addidas Top Ten Sneaker. The initiative seeks to pay tribute to the heart of the city—the Detroit Lions—and to forge a unique collaboration that vibrates with the legacy and future of Detroit's storied community. This campaign was designed to encapsulate both the city's passionate support for its team/city and the energy of its people. Anticipating the Adidas Top 10 Sneaker launch, we were excited to execute a campaign that not only honors Detroit's love for the Lions but also showcases the energy and pride that defines Detroiters.