RARE BEAUTY - WHAT ARE YOU MADE OF?

Winner! Of the 3rd Annual The Anthem Awards Gold Award for Diversity, Equity & Inclusion Social Media Content, Campaign or Channel Awareness & Media Categories.

The Ask: Create an ad campaign in honor of Latino Heritage Month anchored in Rare Beauty’s core messaging of celebrating our unique individuality

​The Concept: In a world that’s constantly reminding us of what we aren’t, we wanted to talk about what we are. This campaign was created to give the mic to the community and let them tell the world what they’re made of. We built this campaign structure to include not only an entire Latinx cast but the crew and creative team were also almost 100% women and 100% Latinx.

​Campaign Details: 1 minute commercial - 9 solo vignettes

Including one for founder, Selena Gomez The campaign KPIs included an extremely engaged online community, new adopters and garnering over 5M impressions in the first 48hrs. The campaign also included a partnership with Sephora on their billboard in Times Square for 30 days.